Copines comme fromages

For Copines comme fromages, Nic-nac produced a range of communication materials to showcase the cheese shop’s world and strengthen its visibility. From the large-format window visual to the projecting sign, via the custom aprons and tote bags, every piece brings the brand’s identity to life every day.

Context

The aim was to promote Copines comme fromages’ identity through visible, personalised materials, both in the shop and on the accessories used day to day.

What we did

• Large-format window visual: printing and fitting of the message “Ici, ça sent déjà le bonheur !”, to catch the eye and convey the cheese shop’s world from the street
• Projecting sign: a sign perpendicular to the façade to improve the shop’s visibility and make it easy to spot from the street
• Custom aprons: aprons in the shop’s colours to strengthen the team’s visual identity
• Custom tote bags: reusable bags in Copines comme fromages colours, to extend the brand identity beyond the point of sale

The result

A visual identity applied across several complementary media: a window that stops passers-by, a sign that improves the shop’s visibility and personalised accessories that extend the brand’s world day to day.

All of it contributes to a consistent, recognisable experience, from the first glance at the shop to the accessories customers take home.